Description

In Crash Landing, award-winning business journalist Liz Hoffman shows how the pandemic set the economy on fire, but if you look closely, the tinder was already there. After the global financial crisis in 2008, corporate leaders embraced cheap debt and growth at all costs. Wages flatlined. Millions were pushed into the gig economy. Companies crammed workers into offices, and airlines did the same with planes. Wall Street cheered on this relentless march toward efficiency, overlooking the collateral damage and the risks sowed in the process.

Based on astonishing access inside some of the world’s biggest and most iconic companies, Crash Landing is a kaleidoscopic account of the most remarkable period in modern economic history, revealing through gripping, fly-on-the-wall reporting how CEOs battled an economic catastrophe for which there was no among them, Airbnb’s Brian Chesky, blindsided by a virus in the middle of a high-stakes effort to go public; American Airlines’ Doug Parker, shuttling between K Street and the White House, determined to secure a multibillion-dollar bailout; and Ford’s Jim Hackett, as his assembly lines went from building cars to churning out ventilators.

In the tradition of Too Big to Fail and The Big Short, Crash Landing exposes the fear, grit, and gambles behind the pandemic economy, while probing its implications for the future of work, corporate leadership, and capitalism itself, Will this remarkable time give rise to newfound resilience, or become just another costly mistake to be forgotten?